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The Business Case for Hydrogen: Why Companies Are Investing in Hydrogen Technology?

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Introduction - The Rise of Hydrogen

For decades, we've relied on fossil fuels to power our economies, but the environmental costs of this dependence have become increasingly apparent. Climate change, air pollution, and water scarcity are just a few pressing issues that have prompted a global search for cleaner, more sustainable energy sources.

In recent years, investment in hydrogen technology has surged, with major corporations, startups, and governments betting on this clean energy source. But what's driving this trend?

So why are companies investing in hydrogen? The answer is simple: hydrogen offers a compelling business case that combines financial returns with environmental benefits.

By investing in hydrogen, companies can:

  • Reduce energy costs and improve operational efficiency
  • Enhance their brand reputation and social license
  • Capitalise on the growing demand for clean energy solutions
  • Stay ahead of the competition and position themselves for long-term success

In the following chapters, we'll explore these benefits in more detail, examining the financial, environmental, and reputational advantages of investing in hydrogen technology.

The Environmental Imperative - Why Decarbonization Matters

The science is precise: human activities, notably the burning of fossil fuels, are releasing massive amounts of greenhouse gases into the atmosphere, leading to catastrophic consequences.
The Urgent Need for Decarbonization
The good news is that we have the power to change course. Decarbonisation, or reducing carbon emissions, is critical to mitigating the worst effects of climate change. The bad news is that time is running out.

The Intergovernmental Panel on Climate Change (IPCC) warns that we have just a decade to take drastic action to limit global warming to 1.5°C above pre-industrial levels and avoid the most catastrophic consequences of climate change.

Government Targets and Regulations

Governments worldwide are taking action to address the climate crisis. From the European Union's Green Deal to the United States' Clean Power Plan, governments are setting ambitious decarbonisation targets and implementing regulations to drive the transition to a low-carbon economy.

  • The European Union has set a target of becoming carbon neutral by 2050
  • The United States has set a target of reducing greenhouse gas emissions by 50-52% below 2005 levels by 2030
  • China has set a target of peaking its carbon emissions by 2030

These targets and regulations drive demand for clean energy solutions, including hydrogen. As companies look to reduce their carbon footprint and comply with increasingly stringent regulations, hydrogen is emerging as a critical player in the decarbonisation of industries such as transportation, power generation, and industrial processes.

The Role of Hydrogen in Decarbonization

Hydrogen has a critical role in decarbonising our economy. Hydrogen is a zero-carbon fuel that can power vehicles, generate electricity, and provide heat for industrial processes when produced from renewable energy sources. It can also store excess renewable energy, helping to stabilise the grid and ensure a reliable supply of clean energy.

The Hydrogen Advantage

So why is hydrogen such a promising solution for decarbonisation? The advantages are clear:

Zero-carbon emissions: Hydrogen produces only water vapour and heat as exhaust, making it an attractive alternative to fossil fuels

Abundant resource: Hydrogen can be produced from a variety of sources, including renewable energy, biomass, and waste

Flexibility: Hydrogen can be used in a variety of applications, from fuel-cell electric vehicles to power generation and industrial processes

The Financial Benefits of Hydrogen - Cost Savings and New Revenue Streams

While the environmental benefits of hydrogen are clear, the financial benefits are just as compelling. Companies investing in hydrogen technology can expect various financial rewards, from cost savings to new revenue streams.

Reducing Energy Costs

One of hydrogen's most significant financial benefits is its potential to reduce energy costs.

According to the Maryland Electric Vehicles Organization, FCEVs are two to three times more efficient than traditional gasoline vehicles​ (MDEV)​.

The U.S. Department of Energy echoes this, stating that hydrogen fuel cells can more than double the efficiency of internal combustion engines, with fuel cell systems achieving up to 60% compared to the typical 20-30% efficiency of internal combustion engines​ (Energy.gov)​​ (EERE)​.

The California Hydrogen Business Council also highlights this significant efficiency advantage in their fuel cell fact sheets​ (California Hydrogen Business Council)​.

Fuel savings:

Hydrogen internal combustion engines (ICE) offer numerous advantages for the commercial transportation sector. They present a cost-effective solution for reducing greenhouse gas emissions, requiring a smaller upfront investment than fuel cells. The familiarity of ICE technology facilitates a smoother transition for users and manufacturers, leveraging existing supply chains and production processes.

Hydrogen ICE vehicles are particularly beneficial in applications with impractical battery-electric options, providing significant payload capacity and long-range capabilities. Furthermore, these engines can utilise hydrogen produced through electrolysis, resulting in zero CO2 emissions when using green hydrogen. This makes hydrogen ICE an appealing choice for decarbonising transportation while maintaining operational efficiency and reliability.

Lower operating costs:

Hydrogen fuel cell electric vehicles (FCEVs) offer lower operating costs than traditional vehicles. This is primarily because they have fewer moving parts and do not require oil changes, significantly reducing the need for regular maintenance.

FCEVs have a design similar to battery-electric vehicles (BEVs). They use electric motors with just one moving part, eliminating the need for complex engine maintenance associated with internal combustion engines (ICEs). This results in fewer fluids to replace, such as engine oil, and less wear on braking systems due to regenerative braking【Alternative Data Fuel Centers】【FuelCellsWorks】.

Furthermore, FCEVs only need periodic inspections of the fuel cell stack and hydrogen tanks, often covered by manufacturer warranties for several years. Typical maintenance tasks include tyre rotations, brake inspections, and windshield fluid refilling, similar to those required by BEVs.

The lack of complex engine components and the reduced need for fluid changes make FCEVs appealing to those seeking to minimise vehicle maintenance costs and effort.

New Revenue Streams

In addition to cost savings, hydrogen allows companies to create new revenue streams.

As the demand for hydrogen grows, companies can capitalise on this trend by investing in hydrogen production, storage, and transportation infrastructure.

Companies can invest in:

  • Hydrogen production facilities, selling hydrogen to fueling stations, industrial customers, and other users
  • Hydrogen transportation infrastructure, such as pipelines and tanker trucks, to transport hydrogen to fueling stations and other customers
  • Hydrogen storage facilities provide a critical link in the hydrogen supply chain

Enhancing Profitability

Hydrogen can also enhance profitability by improving operational efficiency and reducing waste. For example, companies can use hydrogen to power backup generators, reducing the need for diesel fuel and minimising waste.

Improved operational efficiency: Hydrogen can be used to power backup generators, reducing the need for diesel fuel and minimising waste

Reduced waste: Hydrogen can be used to power industrial processes, reducing waste and improving overall efficiency

Case Studies: Companies Benefiting from Hydrogen

Several companies are already benefiting from the financial benefits of hydrogen. Here are two examples from the automotive sector:

1. Toyota Motor Corporation

Overview: Toyota, a pioneer in hybrid technology, is actively developing hydrogen internal combustion engines (ICE) and investing in hydrogen fuel cell vehicles (FCEVs).

The company introduced a hydrogen-powered Corolla Cross prototype in 2022, showcasing its commitment to advancing hydrogen ICE technology. This initiative demonstrates Toyota's belief in multiple pathways to achieve zero emissions, reflecting diverse global needs and market environments.

Financial Benefits:

  • Operational Savings: Toyota's hydrogen ICE technology maintains traditional internal combustion engines' familiarity and performance characteristics while significantly reducing carbon emissions. This approach can reduce long-term maintenance costs, as hydrogen combustion is cleaner than gasoline.
  • Incentives and Subsidies: Toyota benefits from government subsidies and incentives to promote clean energy and hydrogen-based technologies. These incentives help offset development costs and enhance the competitiveness of hydrogen-powered vehicles in the market.
  • Market Positioning: By pioneering hydrogen ICE technology, Toyota strengthens its brand as an innovative leader in sustainable automotive solutions. This strategic positioning opens up new market opportunities, especially in regions with stringent emissions regulations and strong support for clean energy initiatives, such as California and Europe.

Technological Innovation:

The hydrogen ICE vehicle retains conventional gasoline-powered engines' essential components and architecture but burns hydrogen instead of gasoline. This technology produces zero CO2 emissions and only small amounts of NOx, making it cleaner than HEVs and PHEVs. The hydrogen-powered Corolla Cross prototype, used in motorsports, demonstrates the potential of hydrogen ICE to deliver high performance with minimal environmental impact.

Developed in the Crucible of Motorsport: Toyota’s engineers used the intense environment of Japan's Super Taikyu endurance races to accelerate the hydrogen-powered GR Corolla H2 development. By the end of the 2022 season, the car’s combustion power had increased by 24%, torque by 33%, range by 30%, and refuelling time was reduced from 5 minutes to 90 seconds. These improvements highlight the viability of hydrogen combustion technology in achieving dynamic performance comparable to conventional petrol engines.

A Prototype Hydrogen Combustion Road Car: The 1.6L 3-cylinder turbo engine from the GR Corolla, equipped with high-pressure hydrogen direct injection technology and hydrogen tank packaging know-how from the Toyota Mirai, has resulted in the Corolla Cross hydrogen prototype. This vehicle, capable of transporting five passengers and their luggage, is undergoing real-world evaluation and winter testing in northern Japan.

Hydrogen Combustion Offers Great Potential: Hydrogen combustion leverages existing internal combustion engine technologies, offers quick refuelling times, and reduces the need for limited supply elements like lithium and nickel. Toyota believes that hydrogen combustion could lead to widespread, accessible carbon-reduction solutions faster, with clear opportunities in motorsports and other high-performance applications.

Conclusion: Toyota's strategic focus on developing hydrogen ICE technology, alongside its existing hybrid and electric vehicle initiatives, positions the company at the forefront of sustainable automotive innovation. This multi-faceted approach ensures Toyota can meet diverse customer needs while contributing to a carbon-neutral future.

2. Port of Long Beach in California

The Port of Long Beach in California has successfully implemented a pioneering hydrogen project in collaboration with Toyota, demonstrating the potential of renewable energy to power port operations.

The "Tri-gen" system, developed by FuelCell Energy, generates renewable hydrogen, electricity, and water to support Toyota's most significant port facility in North America. This innovative system uses biogas to produce 1,200 kg/day of hydrogen for fuel-cell electric vehicles, including the Toyota Mirai. It supplies an adjacent hydrogen refuelling station for heavy-duty drayage trucks.

The project has reduced carbon dioxide emissions by over 9,000 tons and nitrogen oxide emissions by 6 tons while providing up to 1,400 gallons of usable water for Toyota's car wash operations. This groundbreaking initiative showcases the feasibility of hydrogen-based energy solutions for ports and sets a precedent for adopting sustainable technologies in the industry.

3. Volvo Group

Company Overview: Volvo Group, a leader in the commercial vehicle and machinery sector, is advancing hydrogen technology to achieve its goal of carbon-neutral transportation. The company utilises hydrogen combustion engines to decarbonise its fleet and other commercial applications.

Volvo Group is developing new propulsion systems using green hydrogen, which plays a crucial role alongside battery electrification and other renewable fuels.

Hydrogen Combustion Engines:

  • Technology: Hydrogen combustion engines, similar to traditional internal combustion engines but adapted for hydrogen, provide a flexible and cost-effective solution for decarbonisation. These engines are particularly beneficial for long-haul and off-road applications where recharging infrastructure for BEVs is limited.
  • Advantages: They can leverage existing internal combustion engine technologies and refuelling infrastructure, making them an attractive choice. When combined with CO2-neutral pilot fuels, these engines can achieve near-zero emissions.

Financial Benefits:

  • Market Expansion: Volvo Group is positioning itself in the expanding market for sustainable transportation solutions by developing hydrogen technologies. This diversification helps secure future revenue streams.
  • Regulatory Compliance: Hydrogen technologies enable Volvo to meet stringent emissions regulations and benefit from government incentives for clean energy adoption.
  • Brand Leadership: Investing in hydrogen positions Volvo as a leader in sustainable transportation, enhancing its brand value and attracting environmentally conscious customers and investors.

Innovation and Collaboration:

  • Hydrogen Combustion Technology: With Westport Fuel Systems, Volvo Group is advancing high-pressure gas injection fuel systems (HPDI) for long-haul and off-road applications, supporting the transition to net-zero emissions.

Future Outlook:

  • Infrastructure Development: The rollout of hydrogen production and refuelling infrastructure is expected to accelerate in the coming years, supported by investments from governments, industries, and investors.

Conclusion: Volvo Group's strategic focus on hydrogen combustion engines, battery electric vehicles, and renewable fuels positions the company as a leader in sustainable transportation.

This comprehensive approach ensures Volvo can meet diverse customer needs while contributing to a carbon-neutral future. For further details on Volvo Group's hydrogen initiatives and strategic partnerships, visit their official page.

4. BMW

Overview

The BMW iX5 Hydrogen represents a significant milestone in BMW's pursuit of sustainable mobility. As an emission-free hydrogen fuel cell electric vehicle (FCEV), it promises the driving pleasure synonymous with the BMW brand while addressing some of the critical challenges conventional battery electric vehicles (BEVs) face.

Technology Behind Hydrogen Cars

Hydrogen vehicles like the BMW iX5 Hydrogen are classified as electric cars, but with a crucial distinction: they generate electricity on-board using hydrogen fuel cells. This technology involves a process known as reverse electrolysis, where hydrogen reacts with oxygen to produce electricity, heat, and water vapour. The generated electricity directly powers the electric motor or charges a smaller buffer battery, optimising energy use based on driving demands.

1. Zero Emissions: Hydrogen cars produce only water vapour, making them locally emission-free and beneficial for urban air quality.

2. Quick Refueling: Unlike BEVs, which require extended charging times, the BMW iX5 Hydrogen can be refuelled in 3-4 minutes, similar to traditional gasoline vehicles.

3. Extended Range: With a single refuelling, the BMW iX5 Hydrogen can travel up to 504 kilometres, offering a range comparable to that of BEVs with large batteries.

4. Consistent Performance: Hydrogen vehicles maintain their range and efficiency regardless of outside temperatures, unlike some BEVs, which experience reduced performance in cold weather.

5. Infrastructure Synergy: The development of hydrogen refuelling stations can complement the existing electric charging infrastructure, potentially reducing overall costs and increasing the availability of clean energy options.

BMW envisions hydrogen technology as a complementary solution to battery-powered vehicles, particularly for users requiring long-range and quick refuelling capabilities.

The BMW iX5 Hydrogen showcases the potential of hydrogen fuel cell technology in achieving sustainable and flexible mobility. By leveraging quick refuelling, zero emissions, and growing infrastructure, hydrogen cars like the iX5 can play a crucial role in the future of transportation, offering a viable alternative to traditional internal combustion engines and battery electric vehicles.

5. MAN Truck & Bus

Overview:

MAN Truck & Bus is set to become the first European truck manufacturer to launch a small series of trucks powered by hydrogen combustion engines. This groundbreaking initiative will start in 2025 and will initially roll out approximately 200 units.

Key Features:

  • Series Name: MAN hTGX
  • Initial Markets: Germany, Netherlands, Norway, Iceland, and selected non-European countries.
  • Vehicle Specifications:
  • Hydrogen combustion engine "H45" with 383 kW (520 hp) output
  • Maximum torque of 2500 Nm at 900-1300 rpm
  • Refuelling time under 15 minutes
  • Range up to 600 kilometers
  • Meets criteria as a zero-emission vehicle under new EU CO2 legislation

Applications and Benefits:

  • Special Applications: The MAN hTGX is suitable for special applications such as transporting heavy goods, construction work, tank transport, and timber transport. It is designed to be a viable alternative to battery-electric trucks, especially in areas lacking sufficient charging infrastructure or where hydrogen is readily available.
  • Technology Integration: The hydrogen combustion engine H45 is based on the proven D38 diesel engine, ensuring reliability and enabling a swift market introduction. Integrating familiar technology from the Nuremberg engine and battery plant supports a seamless transition to hydrogen.
  • Environmental Impact: With less than 1g CO2/km, the MAN hTGX significantly reduces emissions, contributing to MAN's overall goal of decarbonising road freight transport.

Strategic Importance:

  • Complement to Battery-Electric Vehicles: MAN's battery-electric trucks, launching in 2024 and scaling up in 2025, remain central to their decarbonisation strategy. The hydrogen combustion engine trucks complement this by addressing specific needs where battery-electric solutions are more practical.
  • Regulatory Compliance and Market Incentives: The new EU CO2 regulations classify hydrogen combustion engine trucks as zero-emission vehicles. This classification supports MAN's fleet CO2 targets and provides financial benefits to customers through toll reductions and other incentives.
  • Infrastructure Development: MAN's early market entry with hydrogen trucks is expected to stimulate the development of hydrogen refuelling infrastructure, which is crucial for widespread adoption.

Historical Context and Future Outlook:

MAN has a longstanding history with hydrogen technology, dating back to their first hydrogen-powered bus in 1996. The current advancements build on decades of experience and innovation, positioning MAN as a leader in sustainable commercial transportation. The ongoing research into fuel cell technology further underscores MAN's commitment to a zero-emission future.

Conclusion:

With the launch of the MAN hTGX, MAN Truck & Bus is pioneering hydrogen combustion technology in the European truck market. This initiative expands their zero-emission portfolio and sets a new standard for sustainable transportation solutions.

Enhancing Brand Reputation

Investing in hydrogen technology can significantly impact a company's brand reputation and social license. By embracing hydrogen, companies can demonstrate their commitment to sustainability, reduce their environmental footprint, and enhance their reputation among customers, investors, and regulators.

Enhancing Brand Reputation

A company's brand reputation is critical to its long-term success. By investing in hydrogen, companies can enhance their brand reputation in several ways:

Demonstrating commitment to sustainability: Hydrogen is a clean and sustainable energy source, and companies that invest in hydrogen technology can demonstrate their commitment to reducing their environmental footprint.

Improving environmental performance: Hydrogen can help companies reduce greenhouse gas emissions, enhance air quality, and minimise waste.

Enhancing credibility: Companies investing in hydrogen technology can improve their credibility among customers, investors, and regulators increasingly demanding sustainable practices. Moreover, aligning with ESG (Environmental, Social, and Governance) directives can make projects more feasible, attracting investors and stakeholders who prioritise environmentally responsible investments. By doing so, companies can demonstrate their commitment to reducing carbon footprint and contributing to a more sustainable future.

The Growing Demand for Hydrogen - Market Trends and Opportunities

The demand for hydrogen is growing, driven by government regulations, declining costs, and increasing adoption in transportation, power generation, and industrial applications. In this chapter, we'll examine the market trends driving the growth of the hydrogen industry and the opportunities for companies to capitalise on this trend.

Government Regulations and Incentives

Governments worldwide are implementing regulations and incentives to encourage the adoption of hydrogen fuel cell technology. For example:

California's Zero Emission Vehicle (ZEV) Mandate: California has mandated that 50% of new car sales be zero-emission vehicles by 2030, driving demand for hydrogen fuel cell electric vehicles

European Union's Hydrogen Strategy: The European Union has set a target of 40 GW of electrolyser capacity by 2030, driving demand for hydrogen production and transportation infrastructure

Japan's Hydrogen Roadmap: Japan has set a target of 200,000 hydrogen fuel cell electric vehicles on the road by 2025, driving demand for hydrogen refuelling infrastructure

Declining Costs

The declining costs of hydrogen production, transportation, and storage have been significant, making hydrogen increasingly competitive with traditional fossil fuels. Here are some specific examples:

  1. Electrolyzer Costs: The cost of electrolysers, which split water into hydrogen and oxygen, has decreased by 50% over the past five years. This reduction is primarily due to technological advancements and increased production scales​ (IEA)​​ (Energy.gov)​.
  2. Fuel Cell Costs: The cost of fuel cells, which convert hydrogen into electricity, has dropped 70% in the past decade. This decline has been driven by improvements in materials, manufacturing processes, and economies of scale as more units are produced​ (IEA)​.
  3. Hydrogen Storage Costs: Hydrogen storage systems have also become more affordable, with costs declining by 30% in the past five years. Innovations in storage technology and materials have contributed to these cost reductions​ (IEA)​​ (IRENA)​.

These cost trends are making hydrogen a more viable option for various applications, including transportation, industry, and energy storage, thus supporting the transition to cleaner energy systems.

Increasing Adoption in Transportation

Hydrogen fuel cell electric vehicles are gaining traction in transportation, with several significant automakers investing heavily in the technology. For example:

Toyota's Mirai: Toyota has launched the Mirai, a hydrogen fuel cell electric vehicle with a range of 402 miles

Honda's Clarity: Honda has launched the Clarity, a hydrogen fuel cell electric vehicle with a range of 366 miles

Hyundai's Nexo: Hyundai has launched the Nexo, a hydrogen fuel cell electric vehicle with a range of 380 miles

Increasing Adoption in Power Generation and Industrial Applications

Hydrogen is also being adopted in power generation and industrial applications, such as:

Power generation: Hydrogen is being used to generate electricity in gas turbines and internal combustion engines

Industrial processes: Hydrogen is being used to power industrial processes, such as steel production and chemical synthesis

Opportunities for Companies

The growing demand for hydrogen presents several opportunities for companies to capitalise on this trend, including:

  • Hydrogen production and transportation infrastructure, such as electrolysers, fueling stations, and pipelines
  • Fuel cell technology, including fuel cell stacks, systems, and components
  • Hydrogen storage and handling systems, including tanks, valves, and compressors

Conclusion - The Compelling Business Case for Hydrogen

As we conclude our exploration of the business case for hydrogen, it's clear that this clean energy source offers a compelling investment opportunity for companies looking to reduce their environmental impact while driving growth and profitability.

For instance, the Norwegian shipyard Myklebust Verft is set to build the world’s largest hydrogen-powered ferries for Torghatten Nord. These innovative vessels, designed by The Norwegian Ship Design Company, will operate in the challenging waters of the Vestfjordstrekninga fjord in the Arctic Circle.

Scheduled for delivery in 2026, these ferries will significantly reduce CO2 emissions by approximately 26,500 tons annually, operating on green hydrogen produced locally in Bodø. This ambitious project, supported by Lloyd’s Register and the Norwegian Maritime Authority, highlights Norway’s leadership in maritime hydrogen power and underscores the potential for hydrogen to play a critical role in achieving zero-emission short-sea shipping.

In September 2023, MSC Group's Cruise Division confirmed the order of two hydrogen-powered ships from Italian shipbuilder Fincantieri to join Explora Journeys' fleet. This deal, part of a €3.5 billion investment in six luxury ships, marks a significant step towards MSC's goal of achieving net zero carbon emissions by 2050.

The new vessels, EXPLORA V and EXPLORA VI will be equipped with state-of-the-art technologies, including hydrogen fuel cells for zero emissions while in port and advanced LNG engines. The collaboration emphasises the integration of cutting-edge environmental technologies, such as carbon capture and improved waste management systems, and demonstrates a solid commitment to sustainable luxury travel.

The first ship, EXPLORA I, has already been delivered and operational, and subsequent vessels will feature similar innovations. This will highlight the strategic partnership's role in advancing the decarbonisation of maritime travel and setting new standards for luxury and sustainability in the cruise industry.

In this article, we've highlighted the key benefits and advantages of investing in hydrogen technology, including:

Financial returns: Hydrogen can help companies reduce energy costs, improve operational efficiency, and optimise supply chains.

Environmental benefits: Hydrogen offers a clean and sustainable alternative to traditional fossil fuels, reducing greenhouse gas emissions and contributing to a more sustainable future.

Brand reputation: Investing in hydrogen technology can enhance a company's brand reputation by demonstrating its commitment to sustainability and innovation.

Companies that are early adopters of this technology stand to gain significant advantages, including:

First-mover advantage: By investing in hydrogen technology now, companies can establish themselves as leaders in the industry and reap the rewards of being first-to-market.

Strategic partnerships: Hydrogen is an emerging field with significant growth potential. By partnering with other companies and organisations, early adopters can build relationships that will benefit their business for years.

Government incentives: Governments worldwide offer incentives and subsidies to encourage the development of hydrogen infrastructure and technology. By investing in hydrogen now, companies can take advantage of these opportunities and reduce costs.

So why should your company join the hydrogen movement?

The answer is simple: it makes sense for your business and the future of our planet. Hydrogen technology will contribute to a more sustainable energy landscape while driving growth, improving efficiency, and reducing costs.

Take advantage of this opportunity to shape the future of energy production and consumption. Join the hydrogen movement today and start reaping the benefits of this compelling business case for hydrogen!
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